EVALUATION QUESTION 3 DISTRIBUTION

DISTRIBUTION:

I have decided to present this question with more detail as a PREZI.

I looked into the Facebook page of the film The woman in black to see how they promoted the film.

By having a Facebook page this allows Facebook users to stay up to date with news and information about the film as well as the ability to share this information with their friends.

The audience is attracted by the amount of other friends that like the page as well as the interactive aspects of the fan page, such as the ability to post personal comments about the page and to see new pictures and videos surrounding the film.

DISTRIBUTION:

We watched a video in class about Film distribution, from the site: http://launchingfilms.info/furtherdiscussions/ 

We looked on the FDA website which gave a step to step guide of how you would distribute your film to get as many people to watch it in the opening weekend which decides its success.

• THE MARKETING CAMPAIGN: This is used to make a film stand out from the rest. (Ian George the managing director of 20th century fox) says things that make a film stand out out can be "the cast", 'the playability", "even the soundtrack". David Willing (the CEO of miracle media group) says that for a movie "the trailer is the most important thing in selling a film", "without any synergy the campaign wont work together". The overall look of a film is important and usually there is a constant theme issued to a certain movie such as 'Spider man' or 'Batman'.  This means it "becomes immediately identifiable", (David Willing the CEO of miracle media group) . Also this helps communicate the genre of the film. 

• THE POSTER: The posters are designed in order to entice the audience and determine genre. Robin Behling (REREF) says that "Its the first look people will have of the movie", "It needs to sell all the movie has to offer". Paul Noble (Creative Partnership) explains how posters "tease" the public. He also talks about how the posters make people "aware that a film is coming", so this generates buzz. 

• THE TRAILER:  David Willing (the CEO of miracle media group) explains that "The trailer is the most important key to selling the film, as its the publics first and probably only exposure to what there actually going to buy into", The trailers are shown mostly in the cinema and our available online. Certain trailers are deliberately shown before the viewing of a movie of a similar or the same genre as the movie trailer, so that it is being presented straight to its target market. Paul Noble (Creative Partnership) talks about how for trailers in the comedy genre "A voiceover is effective" as it helps to communicate the humour whereas for a drama or thriller "the action should do all the work", as well as "captions" as the silence "sets the mood"

• TV SPOTS: David Willing (the CEO of miracle media group) says that "TV spots are created much later in the day when the full film is made", "They are usually a lot shorter". They need to get across; "The film title, who's in it and when it comes out". Gerry Lewis (International Marketing Consultant) talks about "the right piece of film to put in the right television commercial, that wets the appetite ". 

• MULTIMEDIA: Being in the 21st century, the internet is playing an important role in the advertising campaign. Most films have a film website which displays a selection of things to do with the film such as: A Gallery, Games, Store and Downloads. John Hamm (Greenroom Digital) talks about  "Viral marketing", he talks about how "websites, games and downloads" create trends and a buzz around the film. 

• PUBLICITY: This involves everything from, articles in magazines to radio broadcasts about the film. This is important to the film as it is addressing a bigger audience.

• REVIEWS: These are vital as the can effect our dissuasion to see a film. Helen O' Hara (Empire Magazine) talks about how, "its not only one review thats important, its how a film has been reviewed generally thats important".

• OPENING WEEKEND: The opening weekend is curtail as if your film does not make a substantial amount of money in that three day period, it is deemed unsuccessful. Your film has to have made more money than any other film in that cinema. The results of this all depends on the success of the campaign as it is what will be attracting audiences.