AUDIENCE PROFILE

• We think our target audience are male and female between the ages of 15-40. The reason that both genders are able to watch this is because it is a psychological thriller rather than a gruesome one.

Clothes: Topshop, Asos, Urban Outiftters, Superdry, Topman, Vans, Converse, Toms.

Restaurants: Nandos, KFC, Wagammas, Creams, Subway.

Films: Taken, Gravity, Hunger Games: Catching Fire,

TV: Suits, Zen, Criminal Minds, CSI, The Following, Poirot, Breaking Bad, Dexter.

Technology: iPad, Android Phone, Xbox, PS3, Netflix, Twitter, Instagram.

Games: Call of Duty, FIFA, Battlefields.

Music: The Vaccines, Mumford and Sons, The 1975, Alt-J, Artic Monkeys, Bombay Bicycle Club.

We decided that we would make a audience profile like NME had as it included text and images. We did this on Photoshop as we had used this before therefore it was an easy task.

EVALUATION QUESTION 3: DISTRIBUTION

We watched a video in class about Film distribution, from the site: http://launchingfilms.info/furtherdiscussions/ 

We looked on the FDA website which gave a step to step guide of how you would distribute your film to get as many people to watch it in the opening weekend which decides its success.

• THE MARKETING CAMPAIGN: This is used to make a film stand out from the rest. (Ian George the managing director of 20th century fox) says things that make a film stand out out can be "the cast", 'the playability", "even the soundtrack". David Willing (the CEO of miracle media group) says that for a movie "the trailer is the most important thing in selling a film", "without any synergy the campaign wont work together". The overall look of a film is important and usually there is a constant theme issued to a certain movie such as 'Spider man' or 'Batman'.  This means it "becomes immediately identifiable", (David Willing the CEO of miracle media group) . Also this helps communicate the genre of the film. 

• THE POSTER: The posters are designed in order to entice the audience and determine genre. Robin Behling (REREF) says that "Its the first look people will have of the movie", "It needs to sell all the movie has to offer". Paul Noble (Creative Partnership) explains how posters "tease" the public. He also talks about how the posters make people "aware that a film is coming", so this generates buzz. 

• THE TRAILER:  David Willing (the CEO of miracle media group) explains that "The trailer is the most important key to selling the film, as its the publics first and probably only exposure to what there actually going to buy into", The trailers are shown mostly in the cinema and our available online. Certain trailers are deliberately shown before the viewing of a movie of a similar or the same genre as the movie trailer, so that it is being presented straight to its target market. Paul Noble (Creative Partnership) talks about how for trailers in the comedy genre "A voiceover is effective" as it helps to communicate the humour whereas for a drama or thriller "the action should do all the work", as well as "captions" as the silence "sets the mood"

• TV SPOTS: David Willing (the CEO of miracle media group) says that "TV spots are created much later in the day when the full film is made", "They are usually a lot shorter". They need to get across; "The film title, who's in it and when it comes out". Gerry Lewis (International Marketing Consultant) talks about "the right piece of film to put in the right television commercial, that wets the appetite ". 

• MULTIMEDIA: Being in the 21st century, the internet is playing an important role in the advertising campaign. Most films have a film website which displays a selection of things to do with the film such as: A Gallery, Games, Store and Downloads. John Hamm (Greenroom Digital) talks about  "Viral marketing", he talks about how "websites, games and downloads" create trends and a buzz around the film. 

• PUBLICITY: This involves everything from, articles in magazines to radio broadcasts about the film. This is important to the film as it is addressing a bigger audience.

• REVIEWS: These are vital as the can effect our dissuasion to see a film. Helen O' Hara (Empire Magazine) talks about how, "its not only one review thats important, its how a film has been reviewed generally that's important".

• OPENING WEEKEND: The opening weekend is curtail as if your film does not make a substantial amount of money in that three day period, it is deemed unsuccessful. Your film has to have made more money than any other film in that cinema. The results of this all depends on the success of the campaign as it is what will be attracting audiences.

RESEARCH: PHOTOGRAPHERS AND JOURNILISTS

After deciding the job of the protagonist we have come to the conclusion that she is going to be a war photographer. The reason that we have decided this is because of the effects it has on people: watching this trauma going on can have horrific consequences. For example the most common impact on women war photographers is PTSD, depression and alcoholism. We feel that this is also a good job for the woman to have as it could be a reason for her aggressive outburst and kidnapping.

I have made a Pintrest about female war photographers:

CHILD ABDUCTIONS: RESEARCH

I researched child abductions in order to gain an insite into the world of kidnapping and the information behind each story. I googled the word "snatched" and the amount of kidnappings that happen all around the world is horrific. This suggests that what happens in our story could actually happen. These were some of my findings: 

A recent case that I researched was that of Madeline Mccann. The case is in the public eye and it demonstrates the horror of an open case. It also presents a possible storyline/ details for our film. 

CONSTRUCTION: NEW STORYBOARD

Today we decided to remake our storyboard for our film opening as our initial storyboard was not very detailed and did not display much information. Our new storyboard shows clearly what we want to film, where we intend to film the scene and what we need to film. Here are the photos from our new storyboard.

RESEARCH: THE GIRL WITH THE DRAGON TATTOO

•  We analyzed the opening of The Girl With The Dragon Tattoo (David Fincher 2011)

In the girl with the dragon tattoo opening, there are many images that are dark and disturbing. To start with there is an image of a thick running black liquid.

This provokes the feeling of drowning and makes the audience feel uncomfortable and distressed. Mixed with this you have a lot of images of the human form, first you have a prone body, the body has a restraining, metallic collar around it's neck. This is put together with an image of faces with black liquid spewing out of them, this adds to the initial theme of drowning. This shot is also revolting and shocking for the audience. 

A key visual code is the computer keyboard and cables, as they signal genre and plot, we now know that somehow these elements are Incorporated into the film. Also the during the shots where the technologies is shown the opening titles still maintain the dark black background, which shows us that there role in the film could be negative.

Many of the images are distorted or manipulated. For example the cables are all tangled and the body's are positioned in uncomfortable and unnatural ways. This hints to the plot as it could suggest a tangled web of deception and intrigue which unravels as the story develops.

Accompanying this dark malevolent imagery, is a aggressive, unrelenting percussion music.  this adds to the darkness of the opening as it sets the ambiance and creates a negative and frighting atmosphere.

A new frighting image is introduced of a body seemed to be set alight, this sudden introduction of colour shocks the audience. 

PSYCHOLOGICAL THRILLERS IN TV AND FILM SCOOP-IT

• I looked at two different websites which compared and reviewed thriller movies and television. I liked them both as they provided different opinions  on professional work as well as criticism. This helped me as I can try to adapt my film to avoid making mistakes as well as I can make my film appeal to the mass market.