REAEARCH: ART OF THE TITLE: THE BRIEF HISTORY OF FILM TITLES

I watched a brief history of film titles, courtesy of the art of the title website, (http://www.artofthetitle.com) and I discovered how film titles have developed and modernised over time, for example the clip opened to show a film title for the movie "intolerance". It is clearly very old fashioned, with many good features, such as what genre the film is (Drama) and the logo of the company who produced it (DG). These features help communicate otherwise lost information to the viewer in a clear and concise way, I found this to be very effective.

Secondly I looked into the opening titles for the film "Anatomy Of Murder". I found these titles to be effective as they clearly showed an cartoon like drawing of a murdered victim  with the title of the movie written inside. Also the title is generated with very dark colours such as black and grey, I found this to be clever as the title linked to the theme of the movie, (dark and mysterious) and instantly communicated to the viewer the tone of the film. 

Thirdly, this title sequence stood out to me personally, as I found it very effective in setting the theme and time period of the movie ("Sherlock Homes"). The directors name is clearly presented on top of vintage style paper with a watercolour painting of the two main characters. This is effective as it illustrates to the viewer that the movie is old fashioned and is about the two fictional characters presented in the left hand corner. 

Lastly, towards the end of the video montage of film titles a modern one arose, It showed it block letters the title of the film ("ALIEN"). Although some of the letters are distorted, I find this to be effective as it really gives the sense of an unfamiliar presence as the viewer is confused by the letters being presented in this way. Also the background somewhat resembles that of a planet and the use of very neutral colours backs up this idea. This also sets up the film to the viewer as the theme is instantly established in this one shot.